Branding is one of the most important aspects of growing a successful company. It’s what sets you apart from the competition. It’s how people identify and connect with you. It’s about communicating what you stand for and what you strive to be.
That said, there’s more to branding than flashy logos and catchy headlines. Here are a few things to keep in mind when creating a comprehensive branding plan for your company:
Find your voice. Choosing an appropriate voice for your business (and sticking to it) will give your brand a strong identity. Do you want your company’s messages to be conversational, or do you want your brand to have a more professional tone? Do you want to sound formal or informal? Your voice should reflect your mission and purpose, and it needs to really resonate with your audience across all of your marketing channels, including social media.
Set brand standards. Does your company have a unified logo and color scheme? Everything from your company’s website to advertising to social channels and printed marketing materials should have a unified look and feel. Even photography needs to fit a brand’s identity, so make sure you have standards in place before moving forward with any marketing or advertising efforts.
Reinforce your brand with promotional products. The right promotional products can help with your brand awareness and development efforts. We can help with branded apparel, tote bags, blankets and much more!
Consistency is key. The most important part of branding is staying consistent. Straying from your standards is the fastest way to lose your brand’s identity, as well as your audience. You can certainly make small changes every now and then, but you ultimately need to stay true to your brand.