Branding Your Business
With the current Covid-19 situation, hand sanitizer has been at the top of many consumer's and businesses' lists. GOJO®, the company behind the Purell® hand sanitizer brand has been inundated with product requests from industries of all kinds putting demand way ahead of supply. As a result, many new brands of hand sanitizers have hit the market to fill that demand. One common complaint, has been the smell of these new hand sanitizers. An article in the New York Times by Gregory Han outlines the reasons for this. The main takeaway from Mr. Han's article was regarding "activated carbon filtration" which would remove contaminants and the related odor.
“That off-putting smell—sometimes described as rotten garbage or tequila-like—is the natural byproduct of ethanol being made from corn, sugar cane, beets, and other organic sources,” explained Zlotnik. “[Ethyl alcohol] production is highly regulated. It stinks because these new brands—many made by distillers who’ve pivoted from producing drinking alcohol to meet public demand for hand sanitizer—are making and using denatured ethanol. This ethanol costs significantly less than ethanol filtered using activated carbon filtration, which would typically remove almost all contaminants and the malodor with it.”
"All that said, smelly hand sanitizer may have a silver lining: “The malodor is a potent behavioral message to keep our hands away from our face, which is something we should be doing anyway,”
Credit Gregory Han, New York Times - Read article in it's entirety.
Strive has been working hard to source safe and effective hand sanitizers for our customers. We currently have several options available and in stock. If you have any questions, please contact your Account Manager or your local Strive Customer Service team.