​Branding is one of the most important aspects of growing a successful company. It’s what sets you apart from the competition. It’s how people identify and connect with you. It’s about communicating what you stand for and what you strive to be.

That said, there’s more to branding than flashy logos and catchy headlines. Here are a few things to keep in mind when creating a comprehensive branding plan for your company:

How do you define success? According to the Merriam-Webster dictionary, success “includes not only the achievement of wealth, respect or fame but also the desired result of an attempt.” Of course, everyone defines it differently, but there are some common denominators when it comes to success. While there is no one formula for it, some of the world’s most successful entrepreneurs have plenty to say on the subject. From the founder of Virgin Atlantic to the man who gave us Mickey Mouse, here are their thoughts: