The deal, which came into effect on November 1, 2022, will see Pencilman operate as usual until January 1, 2023 at which time it will be rebranded as Strive and be migrated onto Strive’s systems and e-commerce platform. It will then also operate from Strive’s Meridian, Idaho location.
“We feel that the Pencilman acquisition was a good match for Strive’s business model and culture, “ says Jeff Lurcook, president of Strive, “as we value culture as much as any other aspect of businesses we are looking to acquire.”
Pencilman’s former owners, Stacie Crust and Jim Jackson, will remain with Strive.
“Finding a company that aligned with our philosophy on how we take care of our customers was the biggest deciding factor in choosing to team up with Strive”, says Stacie Crust. “Going the extra mile for customers and giving customers access to reach a person and not just technology are things we have always considered important. We look forward to working alongside and becoming a part of the Strive team”.